"The global launch of the Food Chain Campaign, founded by Yathish Thukaram, in the presence of C N Chaluvarayaswamy Minister of agriculture gvt of Karnataka and Shri C.N. Shivprakash MD of KAPPEC (Karnataka Agro Processing and Export Corporation).and Vice president Shri T SaiRam Prasad and chairman of agri tech RupaRani of Federation of Karnataka Chambers of commerce and industry .
India’s agricultural sector has long been the backbone of the nation’s economy and cultural identity, yet the voices of farmers often remain unheard in mainstream discourse. Addressing this gap with purpose and compassion is the Food Chain Campaign, a visionary grassroots movement dedicated to strengthening India’s agricultural ecosystem by empowering farmers and reconnecting society with the true value of food and farming. Built on the belief that farmers are the real nation builders, the campaign focuses on restoring dignity, awareness, and sustainability across the entire food chain.
The Food Chain Campaign works holistically, recognizing that agriculture is not limited to crop production alone but is deeply connected to education, leadership, innovation, and social responsibility. At its core, the initiative emphasizes farmer welfare, agricultural education, youth engagement, and sustainable farming practices. By creating platforms where farmers, students, agri-experts, policymakers, and consumers can interact, the campaign bridges long-standing gaps between rural communities and decision-making institutions.
Through extensive farmer outreach programs, leadership development initiatives, training sessions, and awareness drives, the Food Chain Campaign nurtures resilience and innovation in rural India. It celebrates farming as a profession rooted in wisdom, science, and responsibility, while also encouraging young minds to explore agriculture beyond traditional perceptions. One of the most impactful aspects of the campaign is its focus on recognizing grassroots leadership, ensuring that farmers and rural innovators receive the appreciation they deserve.
A landmark initiative under the campaign is Krishikara Vandana Sambrama, a heartfelt celebration that honors progressive farmers, rural leaders, agri-entrepreneurs, and social contributors who have worked selflessly for the agricultural sector. This platform not only recognizes excellence but also inspires others to follow paths of integrity and service. By highlighting real success stories from the grassroots, the campaign reshapes how agriculture is viewed by society at large.
The Food Chain Campaign is driven by a strong sense of purpose and community involvement. It does not operate as a top-down initiative but grows organically through participation, dialogue, and collaboration. Farmers are not treated as beneficiaries but as partners and leaders in the movement. This approach has helped the campaign earn credibility and trust across rural and urban landscapes.
In a time when agriculture faces challenges such as climate change, migration, and declining youth interest, the Food Chain Campaign stands as a reminder that sustainable progress begins with respect for those who feed the nation. By nurturing leadership, knowledge, and pride at the grassroots level, the campaign continues to rebuild India’s agricultural roots with vision and determination.
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